This packed account makes food science feel like an urgent and essential undertaking.
– Publishers Weekly (top ten new release in science)
[Meat] has broad appeal.
– Nature (one of five “best science picks”)
Friedrich reminds us of many innovations that seemed fanciful until they reached a tipping point and became mass market: electric cars, mobile phones, solar panels, for example. New meats could soon join that list… [Meat] brings a passion to the affluent society’s intractable modern dilemma of what to eat.
– Financial Times
What [Friedrich] sets out to accomplish—what feels new about Meat—is to convince readers of a generational opportunity to replace like with like: plant-based and cultivated meat that matches, in price and taste, the stuff under cellophane in supermarkets today.
– The Atlantic
This book explains the imperative to transform our food systems and lays out a game plan to get us there…. Meat is as important as it is enjoyable.
– Caitlin Welsh, Director, Global Food and Water Security Program, Center for Strategic and International Studies (from the foreword)
This book is an eye-opener that could help save the world… The topic is crucial, and Friedrich’s presentation is clear, persuasive, and entertaining.
– Kim Stanley Robinson, winner of the Hugo, Nebula, & Locus awards; author of The Ministry for the Future
Alternative proteins offer a promising path to addressing global challenges including hunger, climate change, and pandemic risk. Meat highlights the case for how science, innovation, and smart policy can help bring these solutions within reach. It contributes to an important and timely global conversation.
– Michael Kremer, University Professor, University of Chicago; co-recipient of the Nobel Memorial Prize in Economic Sciences (2019)
For many the idea of a main meal without meat is unthinkable… Please read this book: it is engaging, informative and gives us hope for a kinder future.
– Jane Goodall, PhD, DBE, founder, Jane Goodall Institute; UN Messenger of Peace
Meat is a fascinating exploration of the consequences of modern meat production and a roadmap to a better future for meat manufacturing. With clarity and conviction, Meat charts a path toward a world where our appetites and our ethics can finally align.
– Steve Jurvetson, founder & managing director, Future Ventures; board member, SpaceX
Meat… makes a compelling case for alternative proteins as a globally scalable solution to some of our most urgent public global health and ecological crises. He also shows how we get there: by focusing on the economic and food security benefits of protein transition. The best global health policy book of the decade turns out to be about remaking meat.
– Michael Greger, MD, founder, NutritionFacts.org; author of How Not to Die & Bird Flu: A Virus of Our Own Hatching
Terrific, fun, humane, and inspiring. Friedrich shows that a better future, with alternative meats, is coming — and that we’re going to love what we eat.
– Cass R. Sunstein, Robert Walmsley University Professor, Harvard University; author of How Change Happens
With rigorous research, sharp economic analysis, and real-world stories that span boardrooms and battlefields, Friedrich rightly reframes the problem as a generational opportunity. This is the rare book that speaks to investors, policymakers, technologists—and anyone who eats.
– Matt Spence, global head of venture capital & managing director, Barclays; former Deputy Assistant Secretary of Defense (2012-15); National Security Council (2009-2012)
Bruce Friedrich shows why, if we are to avoid pandemics, feed the poor, and mitigate the severity of climate change, we need to scale up the production of meat that does not come from animals. He also gives us hope that this is possible.
– Peter Singer, emeritus professor of bioethics, Princeton University; author of Animal Liberation
Friedrich tells an engaging story of the visionaries who are inventing a new way to produce meat… The idea might sound far-fetched today, but as he shows in a quick tour of past breakthroughs—cars, airplanes, computers, smartphones—what once seemed unimaginable can soon become commonplace.
– Kathryn Aschheim, deputy editor, Nature Biotechnology
Equal parts urgent and optimistic, Meat is meticulously researched, fast paced and fun to read, and full of the kind of ideas that could actually work. A landmark contribution to the future of food.
– Paul Wesley, actor, Star Trek: Strange New Worlds & The Vampire Diaries
In this important book, Bruce Friedrich… makes a powerful case that, with innovation and investment, we can meet the world’s growing demand for meat that is delicious, nutritious, and affordable while also protecting human and planetary health. A fascinating and inspiring read!
– Charlotte Pera, executive director, Stanford University’s Sustainability Accelerator; senior fellow, Bezos Earth Fund
Bruce Friedrich has a unique talent for making radical change feel not only possible, but inspiring and near at hand. Our future depends on people like him, and books like this.
– Jonathan Safran Foer, Lillian Vernon Distinguished Writer-in-Residence, New York University; author of Everything is Illuminated & Extremely Loud and Incredibly Close
With insight and wit, Bruce Friedrich explores diverse solutions that preserve cultural traditions and taste while confronting the urgent challenges of climate change, global health, and food insecurity.
– Ertharin Cousin, founder & CEO, Food Systems for the Future; visiting scholar, Stanford University Center on Food Security and Environment; former executive director, UN World Food Programme (2012-2017)
An unflinching case for reinventing meat, so that we can feed a growing world without feeding the climate crisis.
– Christiana Figueres, chair, Earthshot Prize Foundation; co-founder, Global Optimism; former executive secretary, UN Framework Convention on Climate Change (2010-2016)
The heart of this book is a fascinating story of scientific and entrepreneurial exploration. Trying to alter ancient eating habits is hard, but perhaps not impossible. And it would be extremely useful for the world if they can bring this tale to a successful climax.
– Bill McKibben, author Here Comes the Sun
In 2018, I accidentally heard a talk by Bruce Friedrich that fundamentally changed my eating, teaching, philanthropy and investing. Bruce provided compelling logic on how we can improve the environment, our health, and animal welfare, as well as how to feed the world’s population. This book provides broader access to his vision on how to make the world better. But, be careful; reading this book could change your life.
– Max Bazerman, Straus Professor, Harvard Business School; author of Inside an Academic Scandal & Negotiation: The Game Has Changed
